When Calls the Heart Season 10 Episode 9: What Exactly is Union City Holdings?

Few television shows can compare to “When Calls the Heart” in terms of charming storytelling and endearing drama. This cherished show’s tenth season has sent viewers on an emotional rollercoaster, with each new episode delivering fresh turns and surprises. In the most recent episode, “Deep Water,” we saw the introduction of Union City Holdings, a development that would likely have a significant impact on Hope Valley’s citizens. However, what exactly is Union City Holdings, and how does it relate to Season 10’s overall story? Let’s dive into the details of this intriguing storyline.

 “When Calls the Heart” Season 10 Episode 9 Recap

Let’s review the main points of “Deep Water,” the ninth episode of Season 10 before we go deeper into the mystery surrounding Union City Holdings.

The territory governor’s arrival in Hope Valley is eagerly anticipated in the opening scene of the episode. Ever the eager planner, Rosemary has planned an elaborate schedule of festivities to greet the governor, which includes a black-tie gala, a live radio broadcast, a seven-course supper, and a choir performance. But when the governor shows up sooner than anticipated, Rosemary’s plans are ruined, and the villagers have to work quickly to meet Rosemary’s lofty goals.

As the governor’s visit is being planned, Nathan and Elizabeth talk to Bill  (Jack Wagner) about their worries regarding Montague (Benjamin Wilkinson) and Madeleine St. John’s (Stefanie Von Pfetten) disappearance. Renowned for his ability to conduct thorough investigations, Bill starts to solve the puzzle of Montague’s behavior. It turns out that Madeleine and her son have vanished inexplicably, and Montague and his gang are messing with the land Bill sold them. In Rock Creek, Nathan runs across an angry farmer called Clifford, and things get much more dire. Clifford discloses that Pinkertons is carrying out the terms of the deal he was tricked into selling to Montague’s Union City Holding Company for his water rights. Through their negotiations, Nathan and Clifford learn about Union City Holdings evil schemes to redirect Hope Valley’s water supply to Union City, replicating what they did in Eagle Creek.

It becomes clear as the episode goes on that Hope Valley’s citizens are up against a strong foe. The town’s welfare is seriously threatened by the company’s ambitions to take the water from the area. Bill, Lee, Rosemary (Pascale Hutton), Elizabeth, Lucas, and Nathan (Kevin McGarry), among others, decide to keep their knowledge of Union City Holdings a secret in spite of these obstacles. The business believes that they are not telling Hope Valley the truth, which gives them an advantage.

The program also discusses Elizabeth Thatcher (Erin Krakow) and Lucas’s impending nuptials, which will take place in only six weeks. Although the invites have been sent out, Elizabeth seems to only be thinking about Nathan. She is affected by Nathan’s presence, whether it’s through her serious stare while he speaks with Little Jack or their joint attempts to discover Montague’s plot. This begs the issue of what her actual emotions are and if she is still plagued by her late spouse Jack’s memory.

When Calls the Heart Season 10 Episode 10 [Promo] All Dressed Up

When Calls the Heart Season 10: What Exactly is Union City Holdings?

After reviewing the major moments from “Deep Water,” let’s take a closer look at Union City Holdings and its relevance in Season 10 of “When Calls the Heart.”

Union City Holdings becomes a major plot of the Hope Valley drama that is developing. This dark figure stands in for a power that poses a threat to the peace and way of life of the people living in the town. We (tvacute.com) need to examine the essential components of Union City Holdings and how they relate to the larger plot in order to comprehend the seriousness of the situation.

The History and Purpose of Union City Holdings

The corporation Union City Holdings is presented as having questionable motives. As demonstrated in the episode, its main objective is to divert Hope Valley’s valuable water supplies and send them to Union City. This evil scheme begs a number of concerns regarding the company’s founding, its funding sources, and its objectives.

The company’s past is unknown, so the town is taken aback when it suddenly shows up in Hope Valley. Who is behind Union City Holdings and why they are focusing on this quiet neighborhood is unknown. It is up to us viewers to make assumptions about the bigger picture and the company’s level of impact.

Montague’s Role and the Land Acquisition

Montague, a figure closely associated with Union City Holdings, is essential to the drama development. His involvement in the purchase of Madeleine’s former land raises questions about his motivations. Montague’s activities point to a planned effort to use the area’s resources for Union City’s gain. This raises the question of how Montague fits into Union City Holdings’ plan and what his relationship to them is.

Bill adopts the persona of an investigator, and we see the many levels of dishonesty that surround Montague’s actions. There’s suspense added by the fact that not even Montague knows where Madeleine and her son are. Is there a deeper meaning to Madeleine’s disappearance than first appears, and may this meaning be crucial to deciphering Union City Holdings’ schemes?

The Threat to Hope Valley

The plan by Union City Holdings to reroute Hope Valley’s water supply is not just a business venture; it is a serious threat to the town’s existence. For their health and prosperity, the people of Hope Valley are dependent on their natural resources, which include the water from the hot springs. Should Union City Holdings be successful in its aim, the town would face a dangerous future due to the catastrophic consequences of losing control over its water source.

The threat posed by Union City Holdings compels the people of the community to take against a powerful foe. The seriousness of the situation is shown in their choice to withhold their knowledge of the company’s plans. Bill, Lee, Elizabeth, Rosemary, Lucas, and Nathan realize that the company’s belief that Hope Valley is still in the dark about its true goals is their sole source of advantage. The plot is made more suspenseful by this concealment, which makes viewers curious about how Hope Valley’s citizens would respond to this threat.

Elizabeth’s Problems with Emotions

Even in the midst of Union City Holdings’ chaos, Elizabeth’s emotional journey continues to be the major subject of the story. There are many intriguing concerns regarding her emotions and inner anguish raised by her seeming obsession with Nathan and her unwillingness to accept her impending marriage to Lucas. Is Elizabeth’s relationship with Nathan a symptom of her unresolved grief over the death of her late husband Jack, or is there something more that Elizabeth and Nathan share that she is finding difficult to recognize?

The exploration of emotional complexity in this plot gives the characters more nuance and appeals to viewers who have followed Elizabeth’s journey over the entire series. The spectator is left to wonder if Elizabeth will face her emotions and gain understanding before her wedding day arrives as she struggles with them.


 “When Calls the Heart” Season 10 introduces Union City Holdings as a dangerous foe who poses a threat to Hope Valley’s fundamental values. Its secretive scheme to use the town’s water supplies for other purposes begs concerns about its history, goals, and the involvement of important figures like Montague. The decision of the Hope Valley residents to conceal Union City Holdings’ ambitions adds suspense to the tale as they fight to preserve their way of life.

Elizabeth’s character gains depth and complexity as her emotional issues take center stage in this chaos. Viewers can’t wait to see how the people of Hope Valley will handle this new threat as the season progresses and whether Elizabeth will come to terms with herself.

For those who enjoy touching drama, “When Calls the Heart” Season 10 is a must-watch because of its captivating storytelling and likable characters. We are all excitedly anticipating the upcoming episode to find out more about Union City Holdings’ secrets as the season goes on and the mystery around it grows.

When Calls The Heart Season 10 Episode 5 Recap
When Calls the Heart Season 10 Episode 4 Recap

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Olivia Wilson
Olivia Wilsonhttps://www.tvacute.com/
Olivia Wilson is the senior news writer for TV Acute. She spends too much money on collectables and is enamored with movies, comics, and television series. She loves binge-watching and can spend hours talking about movies and TV shows. She can immerse herself into a good story no matter the genre or form and only come out from it when she's had her fill. When she's not writing, she's probably cooking or exploring new places. You can follow her daily exploits on Twitter and Facebook.

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