Why Chip and Joanna Gaines Shut Down Their First Store

Chip and Joanna Gaines give preview of new Magnolia Network

Firestone Tire salesman and Vietnam War veteran Joanna’s father hired his post-graduate daughter to work in the marketing department of his car repair shop. While working there, she even landed her first TV appearance, appearing in advertisements for the family business. In an effort to run into Chip’s future wife, Chip continued going back to the business with new justifications and updated repairs. In 2001, he eventually met Joanna, and after praising her in her auto advertisements, they went on a first date. The first place Chip and Joanna shared was the first “fixer-upper.”

After dating for a year, the couple decided to move in together and refurbish an 800-square-foot white cottage that was one of Chip’s rental properties. They did this despite having conventional Christian views. Jo only began to realize the full potential of her life as a Gaines after she full-time joined Chip’s company. In 2003, they got married in the Earle-Harrison House, and Joanna’s custom-made 1-carat halo-set diamond engagement ring was present. The same year Magnolia Market opened, it offered the Gaines family’s signature farmhouse-chic furnishings.

The “Fixer Upper” power couple, Chip and Joanna Gaines seem to be capable of everything when it comes to interior design, business, and parenthood. These former HGTV stars who are now booming entrepreneurs are so much more than just hugely successful TV personalities. With such a flair for success, we are left to question what led them to abandon a commercial endeavor in 2014.

If you watch “Fixer Upper,” there’s a good chance you’ve heard Joanna wax lyrical about her former shop, which she refers to as “the Little Shop on Bosque.” It is obvious that Joanna loved the store, which is still open today. Why then did it not succeed? With a cute family of seven and a combined net worth of $20 million, it’s difficult to imagine Chip and Joana failing at anything via Parade.

why the store shut down

The Gaines empire can be seen as having its roots in many ways at the Little Shop on Bosque. According to the Magnolia website, Chip Gaines encouraged Joanna Gaines to realize her longstanding ambition of owning a home decor business, which led to the creation of the “small” company. Due to its position on Bosque Blvd in Waco, Texas, the couple refers to the old store as “the small shop on Bosque.” However, it actually went by the name Magnolia, which is now the name of their well-known brand. The shop opened in 2003 and shut its doors after barely two years, in 2005 according to Apartment Therapy.

Just a few days after the birth of their first son, Drake, the store was closed. They claimed that the decision to close the shop was motivated by a desire to concentrate on expanding their family (via People). They put their family first. Since that time, the Gaines family has grown by four.

what the shop is right now

Joanna Gaines couldn’t quit missing the shop that started it all, despite the pair’s various business endeavors when the Little Shop on Bosque shut its doors (via People). She said that, “I started to feel a pull toward reopening Magnolia Market as though there was something niggling at my heart. Therefore, we took action and the Little Shop on Bosque reopened for operation in May 2014.” Due to their increased popularity, the shop outgrew the initial location they were in and changed its name to the well-known Magnolia Market at the Silos.

However, they also made the decision to reopen the Little Shop on Bosque in 2018. The new store currently offers discounted goods from the company’s other outlets, according to the store’s website. It’s obvious that this shop will always hold a particular place in their hearts, regardless of how many other enterprises this couple opens. The metal letter sign Chip created for Joanna still stands atop the building, according to the website.

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